QUESTIONS?
Everything you need to know about working with Constellate. If your question isn't here, just ask.
Getting Started
What is Constellate?
Constellate is a full-service digital agency built exclusively for law firms. We handle website development, SEO, and marketing — all under one roof. Our proprietary Nitrosite platform delivers perfect Google Lighthouse scores, zero security vulnerabilities, and sub-second load times on every page we build.
What practice areas do you work with?
We work with every practice area. Our current clients include personal injury, mass tort, criminal defense, family law, immigration, bankruptcy, medical malpractice, employment law, estate planning, business law, and general counsel firms. Our strategies are tailored to the unique search behavior, client psychology, and competitive dynamics of each practice area.
How long does it take to get started?
Most projects kick off within one week of signing. For website builds, we typically have a fully designed, developed, and launched Nitrosite live within 60 days. Marketing and SEO campaigns begin producing measurable results within the first 30-60 days.
Do I need to provide content for my website?
No. We handle all content creation in-house. Our legal content team writes all page copy, blog posts, and marketing materials. We'll conduct an intake interview to understand your firm's voice, differentiators, and goals, then produce everything from there. You just review and approve.
What if I already have a website?
We'll migrate you. We audit your current site, preserve any SEO equity and content worth keeping, and rebuild everything on the Nitrosite platform. We handle domain transfers, redirects, and DNS — the transition is seamless and you experience zero downtime.
Pricing & Contracts
How much does a Nitrosite cost?
There are no setup fees. Nitrosite websites are included as part of our monthly service plans. Your investment depends on the scope of services — website only, website plus SEO, or the full suite including marketing. We'll build a custom proposal based on your firm's goals and market.
Do you require a contract or is the service month-to-month?
We require a 6 month initial commitment, and after that it's month to month.
Are there any hidden fees or setup costs?
No. Zero setup fees, zero hidden costs. Your monthly investment covers everything: website hosting, SSL, CDN, maintenance, updates, and support. The only additional costs would be third-party ad spend if you're running paid campaigns — and that goes directly to Google or Meta, not to us.
What happens if I cancel?
After your initial 6-month commitment, you can cancel anytime with 30 days' notice. We'll export your content and assist with any transition you need. We don't hold your domain or data hostage — everything is yours.
Do you offer a guarantee?
Yes. Every Nitrosite ships with a guaranteed 100/100 Google Lighthouse score across all four categories, 100% uptime SLA, and sub-second load times. For marketing and SEO, we set measurable KPIs upfront and report against them monthly. If we're not hitting targets, we adjust strategy at no extra cost.
Nitrosite & Technology
What is a Nitrosite?
A Nitrosite is our proprietary website architecture that achieves what traditional platforms like WordPress, Wix, and Squarespace cannot: perfect 100/100 Google Lighthouse scores, zero security vulnerabilities, 0.4-second load times, and 100% uptime. It's built on static architecture — meaning no databases, no plugins, and no attack surface.
Why not just use WordPress?
WordPress powers about 40% of the internet, which also makes it responsible for about 90% of website hacks. It requires constant plugin updates, database maintenance, and security patches. WordPress sites average 3-8 second load times and rarely score above 60 on Lighthouse. A Nitrosite eliminates all of these problems by design — not by patching.
Can I edit my Nitrosite myself?
Yes. Every Nitrosite comes with access to NitroCMS, our proprietary content management system. You can log in and edit your site's content anytime — text, images, blog posts, practice area pages, and more. NitroCMS was designed from the ground up to ensure that every change you make automatically maintains your site's perfect Lighthouse scores and security posture. Of course, our team is also available to handle updates for you if you prefer.
Is my Nitrosite mobile-friendly?
Absolutely. Every Nitrosite is designed mobile-first. Over 60% of legal searches happen on mobile devices, so we optimize every interaction — navigation, forms, click-to-call, maps — for the mobile experience. Full WCAG 2.1 AA accessibility compliance is included on every build.
What about hosting and security?
Hosting is included in your plan. Your Nitrosite is deployed to a global CDN with edge nodes in 300+ locations worldwide, ensuring fast load times regardless of where your visitors are. Because Nitrosites are static, there are no databases to breach, no admin panels to hack, and no plugins to exploit. The attack surface is literally zero.
SEO & Marketing
How long does SEO take to show results?
SEO is a long-game strategy, but because Nitrosites are technically perfect from day one, you'll see faster results than with a traditional site. Most clients see measurable ranking improvements within 60-90 days. Competitive keywords in saturated markets may take 4-6 months to reach page one, but we set expectations clearly during onboarding.
Do you manage Google Ads and PPC campaigns?
Yes. We manage Google Ads, Local Services Ads (LSAs), and paid social campaigns. Our PPC specialists focus exclusively on legal keywords, so we know exactly which terms convert to signed cases — not just clicks. We handle keyword research, ad copy, bid management, conversion tracking, and monthly optimization.
Will you manage my Google Business Profile?
Yes. Google Business Profile optimization is a core part of our SEO service. We optimize your listing, manage posts, handle review responses, ensure NAP consistency across all directories, and monitor your local map pack rankings. For firms with multiple locations, we manage each profile individually.
What kind of reporting do you provide?
We provide monthly performance reports that focus on the metrics that matter: leads generated, cost per lead, keyword rankings, organic traffic growth, and ROI. We don't bury you in vanity metrics like impressions. You also get a dedicated account manager and a live dashboard you can check anytime.
Do you handle social media?
Yes. We manage social media for law firms across LinkedIn, Facebook, and Instagram. This includes content strategy, post creation, scheduling, community management, and paid social campaigns. All content is bar-compliant and designed to build authority in your practice area.
Working With Us
Will I have a dedicated point of contact?
Yes. Every client is assigned a dedicated account manager who knows your firm, your goals, and your market. You'll also have direct access to our design, development, and marketing teams when needed. We don't route you through a call center or ticket system.
How involved do I need to be?
As little or as much as you want. During onboarding, we'll need about 2-3 hours of your time over the first two weeks for interviews and approvals. After launch, most clients spend less than 30 minutes per month reviewing reports and approving content. We're built to run autonomously so you can focus on practicing law.
Do you only work with law firms?
Yes. 100% of our clients are law firms. This isn't a limitation — it's our competitive advantage. We understand bar advertising rules, legal keyword economics, client intake psychology, and the competitive dynamics of every practice area. Everything we build is informed by this specialization.
Do you work with firms outside the United States?
Currently, we focus exclusively on U.S.-based law firms. Our SEO data, keyword research, and marketing strategies are optimized for the American legal market, including state-specific bar advertising regulations. If you're a U.S. firm with international clients, we can absolutely help you target those audiences.
Will you work with my competitors?
By default, yes. We work with law firms across all markets and practice areas, and every client gets our full commitment regardless of who else we serve. However, if geographic or practice-area exclusivity is important to your firm, we offer exclusivity agreements as a separate add-on. These are not included in the standard monthly price. Contact us for details and pricing on exclusivity in your market.
What if I'm not happy with the results?
We take underperformance seriously. If metrics aren't hitting the KPIs we set during onboarding, we'll conduct a full audit, adjust the strategy, and reallocate resources at no extra cost. We review performance monthly with every client and proactively flag anything that needs attention before it becomes a problem.
Still Have Questions?
Book a free consultation and we'll walk you through everything — no pressure, no pitch.