CRIMINAL DEFENSE.
Be the First Call. Not the Second.
Criminal defense clients search in crisis — at 2am after an arrest, minutes after getting charges. Your website needs to load instantly, rank first, and convert immediately. We make that happen.
Defense Campaign Performance
Last 30 days
892
Leads
$31.50
Cost/Lead
72%
After-Hours
289%
ROI
What We Do
Full-Service Criminal Defense Marketing
Everything your defense firm needs to capture crisis-driven clients and convert them into retained cases.
Urgency-Based PPC
Criminal defense searches spike nights and weekends. Our campaigns run 24/7 with bid adjustments for peak arrest hours and real-time budget optimization.
- check_circle 24/7 campaign management
- check_circle After-hours bid optimization
- check_circle DUI/felony keyword targeting
Defense Website Design
Nitrosite builds designed for criminal defense. Immediate trust signals, charge-specific pages, and one-tap call buttons that convert panicked prospects into retained clients.
- check_circle Lighthouse 100/100 guaranteed
- check_circle Charge-specific landing pages
- check_circle One-tap emergency call CTAs
Criminal Defense SEO
Own page one for every criminal charge keyword in your jurisdiction. DUI lawyer, drug possession attorney, federal defense — we build the content that ranks.
- check_circle Charge-specific keyword targeting
- check_circle Jurisdiction-based local SEO
- check_circle AI Optimization (AIO) included
Review & Reputation
Criminal defense clients rely heavily on reviews and trust signals. We build your review profile systematically and manage your reputation across Google, Avvo, and legal directories.
- check_circle Automated review generation
- check_circle Legal directory optimization
- check_circle Trust signal amplification
Why We're Different
Criminal Defense Clients Don't Browse. They Panic.
Generic agencies optimize for business hours. Criminal defense doesn't work that way. Arrests happen at night. Searches happen at 3am. Bond hearings are at 9am. Every minute your firm isn't visible is a case lost to the competitor who is.
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schedule
After-Hours Dominance
Our campaigns are engineered for the hours that matter most in criminal defense — nights, weekends, and holidays when arrests peak and competitors go dark.
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psychology
Crisis-Intent Keyword Data
Our keyword intelligence is built on criminal defense search behavior — we know the exact phrases people use when they're panicked, desperate, and ready to hire immediately.
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verified
Trust-First Design
Criminal defense prospects need to trust you instantly. Our designs lead with credentials, case results, and social proof — converting fear into confidence in seconds.
Agency Comparison
General vs. Constellate
General Marketing Agency
Constellate
How It Works
From Audit to Acquittal-Level Marketing
A proven process that puts your defense firm in front of clients the moment they need you most.
Jurisdiction Audit
We audit your market, map competitor positioning, and identify every criminal defense keyword opportunity in your jurisdiction.
Campaign Architecture
We build your custom campaign strategy — charge-specific ad groups, landing pages, bid schedules, and conversion tracking tailored to criminal defense.
24/7 Launch
Campaigns go live around the clock. PPC, SEO content, and reputation management launch simultaneously with after-hours bid optimization active from day one.
Optimize & Defend
We continuously optimize based on real intake data. What's converting gets scaled. What's not gets cut. Your budget always flows to the highest-performing channels.
Defense Firms Served
Avg. ROI
After-Hours Leads
Site Load Time
Ready to Own Criminal Defense in Your Market?
Get a free marketing audit and find out exactly where your firm is losing cases to competitors.