§ Practice areas Legal only

Tuned per practice

Search terms
Competitor gaps
Intake intent
Local economics

We work only with law firms, and we tune the research to each practice.

A personal injury client and a criminal defense client do not search the same way, hire on the same timeline, or weigh the same signals. The keyword economics differ. The intake urgency differs. The competitors differ. We do not build websites for dentists, plumbers, or restaurants, and we do not run one playbook across every legal practice. Legal only, then tuned by practice.

Before we build, NitroCMS unifies five data sources (Google Analytics, Search Console, Google Ads, independent SEO and competitor intelligence, and the Constellate Analytics Engine, our first-party analytics) and hands the whole picture to our analysis engine. For a given practice in a given market, that surfaces the exact terms local clients search, where competitors are weak, and what content wins the case. We find the answers before we design.

Data-driven before design.

§ Why per-practice tuning

Own your market, by practice.

In a market under 500,000 people, the first page of Google is the whole game. There is no second page that pays. Whoever owns the local search results for a practice area owns the cases. The work, then, is to win one market for one practice at a time, with the precision that only comes from studying that exact market first.

That precision is why we specialize. A firm that markets to everyone competes with everyone. A firm that owns the personal injury results in its market, or the family law results, or the estate planning results, has built a moat that a generalist agency cannot cross.

Fig 1. The same engine, tuned differently

personal_injury

Personal injury

High-cost keywords, fierce competition, intake-call attribution from first click to qualified inquiry.

gavel

Criminal defense

Crisis-driven, after-hours search, one-tap call conversion, trust signals first.

family_restroom

Family law

Considered timelines, empathetic messaging, content that earns trust during a hard chapter.

description

Estate planning

Low-urgency, education-led search, authority content that converts over weeks not minutes.

§ The twelve

Twelve practice areas. One flat fee.

Each page is tuned to the search behavior, client psychology, and competitive dynamics of that practice. Select yours.

personal_injury

Personal injury arrow_forward

Car accidents, slip & fall, wrongful death

gavel

Criminal defense arrow_forward

DUI, felony, white collar, federal

family_restroom

Family law arrow_forward

Divorce, custody, adoption, prenuptial

description

Estate planning arrow_forward

Wills, trusts, probate, power of attorney

business_center

Business law arrow_forward

Formation, contracts, compliance, M&A

flight

Immigration arrow_forward

Visas, green cards, asylum, deportation

work

Employment law arrow_forward

Wrongful termination, discrimination, wages

account_balance

Bankruptcy arrow_forward

Chapter 7, Chapter 13, debt relief

local_hospital

Medical malpractice arrow_forward

Surgical errors, misdiagnosis, negligence

groups

Mass tort & class action arrow_forward

Product liability, pharmaceutical, environmental

home_work

Real estate arrow_forward

Transactions, disputes, land use, zoning

shield_person

General counsel arrow_forward

Fractional GC, risk management, advisory

Every practice area is bar-compliant by default and carries the same verifiable Nitrosite standard: Lighthouse 100 on every page, sub-second load, WCAG 2.1 AA.

The Research

Tell us your practice and your market.

If you are a partner or marketing principal at a law firm, write to us with your practice and the market you want to own. We will tell you, candidly, what the research shows about that market before you commit to anything.