- Search terms
- Competitor gaps
- Intake intent
- Local economics
We work only with law firms, and we tune the research to each practice.
A personal injury client and a criminal defense client do not search the same way, hire on the same timeline, or weigh the same signals. The keyword economics differ. The intake urgency differs. The competitors differ. We do not build websites for dentists, plumbers, or restaurants, and we do not run one playbook across every legal practice. Legal only, then tuned by practice.
Before we build, NitroCMS unifies five data sources (Google Analytics, Search Console, Google Ads, independent SEO and competitor intelligence, and the Constellate Analytics Engine, our first-party analytics) and hands the whole picture to our analysis engine. For a given practice in a given market, that surfaces the exact terms local clients search, where competitors are weak, and what content wins the case. We find the answers before we design.
Own your market, by practice.
In a market under 500,000 people, the first page of Google is the whole game. There is no second page that pays. Whoever owns the local search results for a practice area owns the cases. The work, then, is to win one market for one practice at a time, with the precision that only comes from studying that exact market first.
That precision is why we specialize. A firm that markets to everyone competes with everyone. A firm that owns the personal injury results in its market, or the family law results, or the estate planning results, has built a moat that a generalist agency cannot cross.
Twelve practice areas. One flat fee.
Each page is tuned to the search behavior, client psychology, and competitive dynamics of that practice. Select yours.
Personal injury arrow_forward
Car accidents, slip & fall, wrongful death
gavelCriminal defense arrow_forward
DUI, felony, white collar, federal
family_restroomFamily law arrow_forward
Divorce, custody, adoption, prenuptial
descriptionEstate planning arrow_forward
Wills, trusts, probate, power of attorney
business_centerBusiness law arrow_forward
Formation, contracts, compliance, M&A
flightImmigration arrow_forward
Visas, green cards, asylum, deportation
workEmployment law arrow_forward
Wrongful termination, discrimination, wages
account_balanceBankruptcy arrow_forward
Chapter 7, Chapter 13, debt relief
local_hospitalMedical malpractice arrow_forward
Surgical errors, misdiagnosis, negligence
groupsMass tort & class action arrow_forward
Product liability, pharmaceutical, environmental
home_workReal estate arrow_forward
Transactions, disputes, land use, zoning
shield_personGeneral counsel arrow_forward
Fractional GC, risk management, advisory
Every practice area is bar-compliant by default and carries the same verifiable Nitrosite standard: Lighthouse 100 on every page, sub-second load, WCAG 2.1 AA.
Tell us your practice and your market.
If you are a partner or marketing principal at a law firm, write to us with your practice and the market you want to own. We will tell you, candidly, what the research shows about that market before you commit to anything.