PERSONAL INJURY.
Turn Every Accident Into an Answered Phone.
Personal injury is the most competitive practice area in legal marketing. We help PI firms cut through the noise with blazing-fast websites, aggressive SEO, and paid campaigns that drive signed retainers — not just clicks.
PI Campaign Performance
Last 90 days
1,847
Leads
$22.40
Cost/Lead
68%
Conversion
247%
ROI
What We Do
Full-Service PI Marketing
Everything your PI firm needs to dominate your market — from paid acquisition to website design to local SEO dominance.
Case Acquisition Campaigns
Google Ads, LSA, and social campaigns built for high-intent PI keywords. We target "car accident lawyer near me" and every variation that drives signed cases.
- check_circle Google Ads & LSA management
- check_circle High-intent keyword targeting
- check_circle Intake call tracking & attribution
PI Website Design
Custom Nitrosite builds designed for personal injury. Fast-loading case results pages, attorney profiles that build trust, and intake forms that convert.
- check_circle Lighthouse 100/100 guaranteed
- check_circle Case results & verdict showcases
- check_circle Mobile-first intake optimization
PI Content & SEO
Dominate local search for every PI keyword in your market. Practice area pages, location pages, and blog content — all optimized for rankings and AI search.
- check_circle Local & practice area SEO
- check_circle Nitroblogs content pipeline
- check_circle AI Optimization (AIO) included
Reputation & Reviews
PI clients choose based on reviews. We build automated review generation workflows and protect your firm's online reputation across every platform.
- check_circle Automated review requests
- check_circle Google Business Profile optimization
- check_circle Negative review mitigation
Why We're Different
PI Firms Need a PI-Specific Agency.
Generic agencies don't understand PI keyword economics — where a single click can cost $200+. We do. Our campaigns are built on proprietary legal keyword data that maximizes case volume while minimizing waste.
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psychology
PI Keyword Intelligence
We've analyzed millions of PI search queries. We know which keywords drive signed retainers vs. tire-kickers, and we bid accordingly.
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monitoring
Intake-Focused Attribution
We track every lead from first click to signed retainer. You'll know exactly which campaigns are driving real cases, not just form fills.
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shield
Competitive Conquest Strategy
We analyze your top competitors' ad spend, keywords, and rankings — then build campaigns designed to take their market share.
Agency Comparison
General vs. Constellate
General Agency
Constellate
How It Works
From First Click to Signed Retainer
A proven process that turns PI marketing spend into signed cases — not just leads.
Market Analysis
We audit your market, analyze competitor spend, and map every PI keyword opportunity in your geography.
Campaign Architecture
Custom campaign strategy with channel mix, budget allocation, and projected intake volume based on your market data.
Launch & Acquire
Nitrosite goes live, SEO campaigns deploy, and paid acquisition starts driving intake calls within the first week.
Optimize & Scale
We optimize based on actual signed case data. Scale what works, cut what doesn't. Your cost per case drops every month.
Google Lighthouse Score
Avg. ROI
Avg. Cost/Lead
Lead-to-Case Rate
Ready to Dominate PI in Your Market?
Get a free competitive analysis and see exactly where your PI firm can take market share.