- FindLaw
- Martindale
- Avvo
- Scorpion
- WordPress
Own the asset you are paying to build.
Every dollar a law firm sends to a directory or a legacy legal vendor builds someone else's asset. The traffic belongs to the platform. The rankings belong to the platform. The content, in most arrangements, belongs to the platform. When the relationship ends, the firm walks away with nothing but the bill.
Constellate builds a different kind of engagement. The site, the content, and the domain are yours from day one. The SEO equity compounds in your name, not a directory's. If you ever leave, you take all of it with you. We do not hold assets hostage; that is a structural commitment, not a marketing promise.
Why directories and legacy vendors are a poor investment.
You own nothing
When you leave FindLaw, Martindale, or Avvo, you lose all of it: the content, the reviews, the rankings, every page that accumulated over years of monthly payments. The platform was built on your money; the equity belongs to them.
You pay for their brand, not yours
Your monthly fee subsidizes the directory's own domain authority and SEO position. Your firm's profile is a template on their domain, buried under their brand. The traffic that converts goes to them first, then to you, at a margin they set.
Performance is an afterthought
Directory listings and WordPress sites built by legacy vendors are slow, plugin-bloated, and score poorly on Google's Core Web Vitals. The average law firm site scores approximately 34 on Lighthouse. That gap costs rankings, and rankings cost clients.
What you own, and what you are renting.
| Dimension | Directories (FindLaw, Martindale, Avvo) | Scorpion / Legacy Agency | Constellate |
|---|---|---|---|
| You own the website | cancelNo | cancelNo | check_circleYes |
| You own the content | cancelNo | Varies by contract | check_circleYes |
| You own the domain and SEO equity | cancelNo | Domain often theirs | check_circleYes |
| Assets transfer to you on exit | cancelNo | Varies | check_circleYes |
| Lighthouse score | Typically low (template-based) | Varies (avg. firm site ~34) | 100 / 100 / 100 / 100 |
| Built without WordPress or plugins | n/a (not a site build) | cancelNo | check_circleYes |
| No proprietary lock-in | cancelNo | Long-term contracts common | check_circleYes |
| Price posted openly | cancelNo | cancelNo | check_circleYes |
Lighthouse 100 is independently verifiable. Open Chrome, press F12, run Lighthouse on this page, then on your current site and compare.
Not a faster site. A smarter one.
The Nitrosite is the visible output. The real product is what decides what the site and the campaign should do before any work begins. We connect five data sources and hand the unified picture to our analysis engine, which does the cross-source analysis and produces a ranked list of actions.
This is the end of guess-and-check marketing. Standard agencies look at one dashboard. We read GA4, Search Console, Google Ads, independent SEO and competitor intelligence, and the Constellate Analytics Engine, our own first-party analytics, together, synthesize them through a model, and only then decide what to build. Honest current state: the pipeline is built and running on internal infrastructure; it is not yet proven across a large book of client accounts.
Everything posted in the open.
We post the price because we have nothing to hide. There are no tiers, no "contact us for pricing," and no setup fees. The number on this page is the number in your contract.
Every method and architectural decision is posted in the open. We tell the truth about what will and will not work in a given jurisdiction. We do not engage in proprietary lock-in. The site and domain are yours the day we build them.
Standard retainer
Begin with a letter, not a lead form.
If you are a partner or marketing principal at a law firm evaluating a switch, write to us. Your message reaches the partners, not a sales team. We read it, and if the fit seems right, we reply with a short exchange before suggesting a call.
Law firms only, one per market
We work exclusively with law firms. If your market already has an exclusive arrangement in your practice area, we will tell you clearly.
It begins with a study
The first six weeks are a published research brief on your firm, your competitors, and your market. You keep it regardless of what you decide afterward.
About three hours of your time
The full build requires roughly three hours of the client's time total. A discovery call, a brand interview, and two design reviews. We handle everything else.
Tell us about your firm.
Thank you.
We will respond within two business days at the email address you supplied.