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Constellate

One firm. Four streams. One flat fee.

Most agencies do one thing and hand the rest to a vendor down the hall. We run a law firm's entire digital presence ourselves, as four streams of work executed in parallel under a single retainer. Marketing and compliance, proprietary web development, SEO and infrastructure, and editorial Nitroblogs. One team, one invoice, one party accountable.

The streams share one engine. Before any of them touches your account, a single intelligence pipeline reads five sources of real data and tells us where the opportunities are. The same evidence drives the website, the SEO program, and the campaigns. Nothing is left to guesswork, and nothing is duplicated.

We report in leads and conversions, not impressions.
§ What we run

Four streams. One price.

Features other agencies upsell as separate line items are our baseline. No fragmented vendors, no hourly overages.

Marketing & Compliance

Paid search, branding, social, and reputation, built specifically for law firms and bar-compliant by default. Legal keyword economics are baked in, so the program is measured against the firm's bottom line rather than reach. We report qualified leads, cost per lead, rankings, and conversions, never vanity metrics like impressions or clicks, and we show you all of it.

Read the marketing stream arrow_forward
What it covers
  • add Law firm branding
  • add PPC & LSA advertising
  • add Reputation management

Proprietary Web Development

Custom Nitrosites engineered for high-performance legal environments. Built entirely without WordPress, third-party plugins, or template themes. Delivered in six weeks and contractually held to Lighthouse 100 on every page. A site you can hand a referring partner without apologizing.

Read the web development stream arrow_forward
Performance standards
Lighthouse score100/100
AccessibilityWCAG 2.1 AA
Build time6 weeks

SEO & Infrastructure

Local, technical, and content SEO architecture, with the technical layer solved from day one by the Nitrosite itself. We measure rankings, the on-page audit, backlinks, and competitor gaps with independent SEO intelligence, then act on the ranked list the engine produces. The engagement includes two backlink campaigns each month.

Read the SEO stream arrow_forward
What it covers
  • add Local & technical SEO
  • add Google Business Profile
  • add 2 backlink campaigns / mo

Editorial Nitroblogs

A weekly editorial content pipeline designed to capture high-intent legal search. Topics are selected from the same search and competitor data the engine reads, then drafted by our editorial desk and approved by the managing partner in a single click. The publication cycle is continuous and included at no additional cost.

What it covers
  • add Keyword-selected topics
  • add Weekly publishing cadence
  • add One-click approval
§ The intellect

One engine feeds every stream.

The reason the four streams agree with one another is that they read from the same evidence. Before any work begins, our platform connects five sources of real data: Google Analytics, Search Console, Google Ads, independent SEO intelligence, and our own first-party measurements. It builds a structured picture of what changed and hands the whole thing to our analysis engine.

our analysis engine performs the cross-source analysis a human team cannot do at that scale and returns a ranked list of recommendations: which pages to fix, which keyword gaps to fill, which technical issues to clear, which links to pursue. The team executes the approved actions. This is the difference from a template agency that builds first and guesses later. Data-driven before design.

Fig 1. Five sources, read together, before any work begins
analytics
Google Analytics
Twelve months of traffic, landing pages, devices, and geography.
search
Search Console
The exact queries the firm appears for: impressions, clicks, position.
ads_click
Google Ads
Campaign, keyword, and conversion data. What paid demand costs.
travel_explore
SEO & competitor intelligence
Independent rankings, technical audit, backlinks, and competitor metrics.
speed
Constellate Analytics Engine
Our own same-domain analytics and Lighthouse audits. Privacy-safe.
hub
Synthesized by our analysis engine
All five sources read together into one ranked list of recommendations.
§ Why one firm

One firm. No gaps.

When the website, SEO, and marketing share one team and one data set, there is no handoff delay and no conflicting strategy. One party is accountable for the entire pipeline.

The typical stack
  • cancel A web agency, an SEO agency, and a marketing agency
  • cancel Conflicting strategies and finger-pointing
  • cancel Weeks to coordinate a simple change
  • cancel Three invoices, three dashboards, no single owner
Constellate
  • check_circle Website, SEO, and marketing in one team
  • check_circle One strategy, drawn from one data set
  • check_circle Changes execute inside the same engagement
  • check_circle One invoice, one report, full accountability
§ Who we serve

Legal only. No exceptions.

We do not build for dentists, plumbers, or restaurants. Every ad, every page, and every blog post is written with bar advertising rules in mind, and the keyword economics are specific to legal demand. Each practice area has its own search behavior and competitive dynamics, and the engine is read fresh for each one.

personal_injury

Personal Injury

High-intent, high-competition markets

gavel

Criminal Defense

Urgency-based search and local dominance

family_restroom

Family Law

Long-tail, intent-driven queries

flight

Immigration

Multilingual campaigns, visa-specific terms

account_balance

Bankruptcy

Financial-distress, chapter-specific demand

description

Estate Planning

Relationship-driven, lower-urgency demand

§ What it costs

All four streams. One number.

The entire program runs under one flat fee, posted openly. It replaces a part-time marketing director and a stack of separate vendors for one predictable number. No setup fees, no tiers, no surprise invoices. You will find the same figure on this page as in your contract.

"For firms that want to own a local market, and value evidence over guesswork."

Standard retainer

$3,950
per month per audience/market
addCustom Nitrosite build
addFull technical & local SEO
addAIO (AI Answer Optimization)
addNitroblogs weekly content
add2x monthly backlink campaigns
addEdge hosting & SSL
Terms: 6-month initial term, month-to-month after. You own all assets. See full schedule

Begin with a letter, not a lead form.

If you are a partner or marketing principal at a law firm and this is how you would like to be written for, write to us. Four questions. We reply within two business days.