- check 303-homepage core sample
- check 25 high-growth, mid-size U.S. markets
- check Reproducible scripts
- check Methodology published in full
We open with a study, not a pitch deck.
Constellate is a research-first firm. Every study below began with a real question we encountered while building law firm websites, then answered with primary data: live-site crawls, search APIs, and real legal queries put to large language models. These are measurements, not surveys or opinion pieces.
We publish the sample sizes, the methods, and the limitations alongside every finding, and the analysis scripts where we can, so other practitioners can verify the work. This is the same evidentiary standard our clients receive before any site is designed. The research is open. Read it, and check it.
How the work is conducted.
Every study collects primary data and analyzes it with reproducible scripts. We measure; we do not poll opinion.
Method
Each study starts from a question that surfaced in client work. We crawl live sites, query search APIs, and put real legal queries to LLMs, then analyze the results with scripts we publish where possible. The sample typically covers 303 law firm homepages across 25 high-growth, mid-size U.S. markets and multiple practice areas. We state every sample size and limitation in the open.
The same discipline runs in our client engagements. NitroCMS unifies five data sources, Google Analytics, Search Console, Google Ads, independent SEO and competitor intelligence, and the Constellate Analytics Engine, our first-party analytics, and hands them weekly to Claude Opus, which returns a ranked list of recommendations before any work begins. The public studies and the private engagement share one evidentiary standard.
Fourteen studies, in print.
2026
Crossing the river: how Vancouver WA law firms compete for Portland visibility
Google Business Profile optimization among law firms in 25 high-growth, mid-size U.S. markets
Law firm visibility in large language model responses: a cross-platform analysis of 200 queries
2025
Structured data adoption across 303 law firm websites
Technical SEO compliance across 303 law firm homepages
Web font loading performance across 303 law firm websites
Third-party script overhead on 303 law firm homepages
2024
HTTPS and security header adoption across 303 law firm websites
WCAG compliance in law firm website source code: a 303-site audit
WordPress theme impact on law firm website performance
Intake form design patterns across 303 law firm websites
The same rigor, applied to your firm.
The studies above are public. The engagement is private: before we build, we study your firm, your competitors, and your market, and we give you what we find. If that is how you want to be written for, write to us.