Industry Research
Original, data-driven research into legal marketing, web performance, and the digital landscape for law firms. Every study we publish feeds directly into how we build, optimize, and market our clients' websites. This research is the foundation of every strategy we deploy -- and the reason our clients outperform. No spin, no sales pitch. Just the data.
How We Research
Every study begins with a real question we encountered while building law firm websites. We collect primary data -- crawling live sites, querying search APIs, testing LLMs with real legal queries -- then analyze it with reproducible scripts. Our sample typically covers 303 law firm homepages across 25 high-growth U.S. markets and multiple practice areas.
We publish the methodology, sample sizes, and limitations alongside every finding. Where possible, we include the analysis scripts so other practitioners can verify our work. These are not surveys or opinion pieces. They are measurements.
What We Study
Web Performance -- Page weight, font loading, third-party script overhead, and Core Web Vitals across hundreds of law firm sites.
SEO and Visibility -- Technical SEO compliance, structured data adoption, local search patterns, and how LLMs surface law firms in AI-generated answers.
Security and Compliance -- HTTPS adoption, security header implementation, WCAG accessibility, and ADA compliance in law firm website source code.
Conversion and UX -- CTA patterns, intake form design, E-E-A-T signals, and Google Business Profile optimization across competitive markets.
2026
Crossing the River: How Vancouver WA Law Firms Compete for Portland Visibility
Google Business Profile Optimization Among Law Firms in 25 High-Growth U.S. Markets
Law Firm Visibility in Large Language Model Responses: A Cross-Platform Analysis of 200 Queries
2025
Structured Data Adoption Across 100 Law Firm Websites
Technical SEO Compliance Across 100 Law Firm Homepages
Web Font Loading Performance Across 100 Law Firm Websites
Third-Party Script Overhead on 100 Law Firm Homepages
2024
HTTPS and Security Header Adoption Across 100 Law Firm Websites
WCAG Compliance in Law Firm Website Source Code: A 100-Site Audit
WordPress Theme Impact on Law Firm Website Performance
Intake Form Design Patterns Across 100 Law Firm Websites
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