Constellate is a research-first marketing firm that works only with law firms.
The study never stops. GA4, Search Console, open source data, and third party platform data feed the brief continuously, so the plan is never a snapshot that ages in a drawer. What we keep, kill, combine, and create is decided by evidence, and re-decided as the evidence moves. Marketing follows understanding; it never leads it.
We study your firm, your competitors, your market, and your ideal client, and we show you what we find. Then, and only then, do we build: the site, the SEO and GEO architecture, and the weekly content pipeline, one system rather than three vendors. We do not lease digital assets; we build proprietary systems you own outright.
Keep. Kill. Combine. Create.
Every engagement starts with a brief that identifies the opportunities and gaps within your market, and your current website infrastructure. Our scope of work is defined by a simple process: Keep, Kill, Combine, Create.
What already works stays.
What the data can't justify goes.
Overlapping efforts merge into one.
New work fills the gaps the brief finds.
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assignment
Intensive Turnaround Six-week comprehensive research delivery cycle.
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menu_book
Tangible Deliverable Presented as an open-access, typeset document.
Four inputs. One working brief.
Most agencies send you a report once a month. We read the data continuously, and every input feeds one working brief. That brief decides what your site does next, and because the same team builds the site, acting on it does not wait on a change order, a vendor handoff, or a release window.
- analyticsGA4
- searchSearch Console
- publicOpen source data
- hubThird party platform data
The Nitrosite, defined.
A Nitrosite is the platform a law firm's entire digital presence runs on, not just the fast, polished site sitting on top of it. Underneath is the SEO and GEO architecture built in from the first line of code, and the data engine constantly deciding what both should do next.
Proof you can verify right now.
Every claim we make is independently testable. No client testimonials needed; the technology speaks for itself.
Test our speed
This page loads in under 0.4 seconds. The average law firm website takes 4 to 8 seconds. Every second of delay costs you 7% of visitors who would have called.
Check our security
No database. No server. No login page. No plugins. Zero attack surface. Roughly 13,000 law firm sites are breached yearly through WordPress vulnerabilities.
Running an AI browser? Turn on agentic browsing and have it open DevTools, run the Lighthouse panel shown here, and report the score back to you.
The average law firm site scores 34. This page scores 100.
Four streams. One price.
We run a law firm's entire digital presence under one flat fee, executing four parallel streams of work. No fragmented vendors, no hidden hourly overages.
Marketing & Compliance
PPC, branding, reputation, and social, built specifically for law firms and bar-compliant by default. We operate strictly on performance metrics that impact the firm's bottom line. We report qualified leads, cost per lead, rankings, and conversions, never vanity metrics like impressions or clicks, and we show you all of it.
- Law firm branding
- PPC & LSA advertising
- Reputation management
Proprietary Web Development
Custom Nitrosites engineered for high-performance legal environments. Built entirely without WordPress, third-party plugins, or bloatware templates. Delivered consistently in six weeks with a contractual guarantee of elite load speeds. A site you can hand a referring partner without apologizing.
SEO & Infrastructure
Comprehensive local, technical, and content SEO architecture. All strategies are supported by our proprietary legal keyword model, updated quarterly. The engagement includes two active, high-authority backlink campaigns executed every month to ensure sustained domain authority growth.
- Local & technical SEO
- Google Business Profile
- 2 backlink campaigns / mo
Editorial Nitroblogs
A weekly, keyword-selected editorial content pipeline designed to capture high-intent search traffic. The process is fully managed by our editorial desk, featuring a simple one-click approval workflow for managing partners. This continuous publication cycle is included at no additional cost.
- Proprietary keyword ML
- Weekly publishing cadence
- One-click approval
Built for every practice area.
We understand the nuances of legal marketing. We don't build websites for dentists, plumbers, or restaurants. Legal only. Period.
Personal Injury
Car accidents, slip & fall, wrongful death
Mass Tort & Class Action
Product liability, pharmaceutical, environmental
Criminal Defense
DUI, felony, white collar, federal
Family Law
Divorce, custody, adoption, prenuptial
Immigration
Visas, green cards, asylum, deportation
Bankruptcy
Chapter 7, Chapter 13, debt relief
Medical Malpractice
Surgical errors, misdiagnosis, negligence
Employment Law
Wrongful termination, discrimination, wages
Estate Planning
Wills, trusts, probate, power of attorney
Business Law
Formation, contracts, compliance, M&A
Real Estate
Transactions, disputes, land use, zoning
General Counsel
Fractional GC, risk management, advisory
Transparency is the product.
We operate on the principle that opacity benefits the vendor, not the client. Every price, method, and architectural decision is posted in the open. We tell the truth about what will and won't work in your specific jurisdiction. We do not engage in obfuscation or proprietary lock-in.
"For firms that want to own a local market, and value evidence over guesswork."
Standard Retainer
Begin with a letter, not a lead form.
If you are a partner or marketing principal at a law firm and the above is how you would like to be written for, write to us. Four questions. We reply within two business days.